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The City Received a Total of 443,600 Tourists during the New Year Holiday

Update:01/19/2024  Source:hld.gov.cn

On January 3rd, the reporter learned from the Municipal Bureau of Culture, Tourism, Radio and Television that the city received a total of 443,600 tourists during the New Year holiday, a year-on-year increase of 223%. The comprehensive tourism revenue was 242 million yuan, a year-on-year increase of 331%. The cultural and tourism market in the city was safe, stable, and orderly. No tourism safety accidents occurred and no major tourism complaints were received.

It is understood that during the New Year holiday, most tourists chose self-driving short-distance travel. Most of the tourists were from Liaoning province. They were most fond of ice and snow tours and cultural tours. On December 29, 2023, the 2024 Huludao New Year Concert was successfully held. More than 700 spectators watched the performance. During the New Year holiday, 2023-2024 Liaoning Province Winter Tourism & the 6th Huludao (Longgang) Ice and Snow Culture Festival opened in Hulu Ancient Town in our city. The ice and snow cultural festival incorporated more cultural connotations, such as theatrical performances, winter fishing opening ceremony, Kanto Opera and fireworks show and had richer content and distinctive features. Xingcheng Ancient City Ice and Snow Park, Jianchang County Moon Lake Snow-Playing Park, and the New Year Shopping Festival were very lively. Tourists, carrying their longing for the new year, fully experienced the beauty of winter and the joy of holidays in the strong festive atmosphere in different places such as streets and alleys, and scenic spots.

In addition, all tourism related departments and enterprises in our city carried out tourism promotion through tourism promotional videos, live broadcasts, short videos, WeChat official account, Tiktok and other forms during the New Year holiday to attract more tourists. Some scenic spots based on their own characteristics used various sale models such as through tickets and package tickets. The preferential policies brought about a consumption boom.